Mein aktuelles Buch über Internationalisierung im Onlinehandel: Online Growth Options for Retailers - Three Essays on Domestic and International Growth Strategies with Online Retailing

Inhalte:

  • Internationalisierungsgeschwindigkeit von Onlinehändlern
  • Imitierbarkeit von Onlineshops, deren Strategien und Konzepten
  • Marktwahlentscheidungen und Ressourcenabhängigkeiten bei Internationalisierungsentscheidungen
  • Onlinehandel als zusätzlicher Absatzkanal für KMUs

Jetzt auch verfügbar als e-Book und gebundene Ausgabe im Springer Shop.

Publikationen in wissenschaftlichen Zeitschriften

Schu, M.; Morschett, D. (2017): Foreign Market Selection of Online Retailers – A path-dependent perspective on influence factors, International Business Review, Vol. 26, No. 4, pp. 710-723, DOI:10.1016/j.ibusrev.2017.01.001

Wagner, G.; Schramm-Klein, H.; Schu, M. (2016): Determinants and Moderators of Consumers’ Cross-Border Online Shopping Intentions, Marketing ZfP, Vol. 38, No. 4, pp. 214-228, DOI:10.15358/0344-1369-2016-4-214

Schu, M.; Morschett, D.; Swoboda, B. (2016): Internationalization Speed of Online Retailers: A Resource-Based Perspective on the Influence Factors, Management International Review, Vol. 56, No. 5, pp. 733-757, DOI:10.1007/s11575-016-0279-610.1007/s11575-016-0279-6

Morschett, D.; Schu, M. (2014): Establishment of Online Shops by SME Retailers and Wholesalers – A Rational Decision or Institutional Pressure?, Marketing ZfP, Vol. 36, No. 2, pp. 107-118, http://dx.doi.org/10.15358/0344-1369_2014_2_1

Fachbücher und Studien

Schu, M. (2017): Online Growth Options for Retailers – Three Essays on Domestic and International Growth Strategies with Online Retailing, Springer, Berlin; ISBN: 978-3-658-18214-4.

Schu, M. (2016): Online Growth Options for Retailers – Three Essays on Domestic and International Growth Strategies with Online Retailing, Dissertion, Université de Fribourg/Suisse.

Zentes, J.; Morschett, D.; Freer, T.; Kessler, D.; Schu, M. (2015): HandelsMonitor – Erlebnis Handel: Läden im Aufbruch, Deutscher Fachverlag, Frankfurt a.M.; ISBN: 978-3-86641-310-8.

Morschett, D.; Schu, M. (2013): Erfolgreicher Online-Handel von Verbundgruppen – Status Quo, Perspektiven, Best Practices und Lösungsansätze für die Praxis, Unpublished Study, Berlin.

Morschett, D.; Zentes, J.; Schu, M.; Steinhauer, R. (2012): HandelsMonitor 2012/2013: Mega-Trends 2020+ – Wie sich der Europäische Einzelhandel verändern wird, Deutscher Fachverlag, Frankfurt a.M., ISBN: 978-3866412736.

Konferenzbeiträge

Schu, M.; Morschett, D.; Jovanovic, J. (2016): Influence Factors on the Market Selection of Online Retailers - a Dynamic Perspective, Presentation at the European International Business Academy Conference (EIBA), December 2-4, Vienna/Austria.

Hennart, J.-F.; Hagen, B; Majocchi, A.; Zuccella, A.; Schwens, C.; Schu, M.; Morschett, D., Nummela, N. (2016): What Determines a Firm's Speed, Scope, and Intensity of Internationalization?, Panel Discussion at the European International Business Academy Conference (EIBA), December 2-4, Vienna/Austria.

Wagner, G.; Schramm-Klein, H., Schu, M. (2016): An Investigation of the Determinants of Cross-Border Online Shopping from Consumers' Perspective, Presentation at the European International Business Academy Conference (EIBA), December 2-4, Vienna/Austria.

Schu, M.; Morschett, D.; Schramm-Klein, H. (2016): What Influences the Internationalization Speed of Online Retailers? A Dynamic Perspective, Presentation at the Academy of International Business (AIB) 2016 Annual Meeting, June 25-30, New Orleans/USA.

Schu, M.; Morschett, D.; Schramm-Klein, H. (2016): Influence Factors on the Market Selection of Online Retailers - A Dynamic Perspective, Presentation at the Academy of International Business (AIB) 2016 Annual Meeting, June 25-30, New Orleans/USA.

Schramm-Klein, H.; Wagner, G.; Schu, M. (2016): Motivators, Inhibitors and Moderators of Cross-Border Online Shopping, Presentation at the Academy of International Business (AIB) 2016 Annual Meeting, June 25-30, New Orleans/USA.

Schu, M.; Morschett, D. (2015):  Foreign Market Selection of Online Retailers – A Path-dependent Perspective on Influence Factors, Presentation at the 13th Vaasa Conference on International Business 2015, August 26-28, Vaasa/Finland.

Schu, M.; Morschett, D. (2015): What determines the Speed of Online Retailers' Internationalization?, Presentation at the 18. EAERCD (European Association for Education and Research in Commercial Distribution) Conference 2015, July 01-03, Rennes/France.

Schu, M.; Morschett, D. (2014): Internationalization Speed of Online Retailers – A Resource-based Perspective on the Influence Factors, Presentation at the European International Business Academy Conference (EIBA), December 11-13, Uppsala/Sweden. Nominated for the Reward of Excellence for the best overall IB Paper presented at the EIBA Annual Conference 2014.

Schu, M. (2014): Internationalization Speed of Online Retailers – A Resource-based Perspective on the Influence Factors, Presentation at the Tagung Handelsforschung 2014, October 16-18, Trier/Germany.

Schu, M.; Morschett, D.; Hälsig, F; Swoboda, B. (2014): Is the decision of SMEs to establish an online shop influenced by institutional pressure? Presentation at the 43. EMAC (European Marketing Academy) Conference, June 3-6, Valencia/Spain.

Schu, M; Morschett, D. (2013): Establishment of Online Shops by SME Retailers and Distributors – A Rational Decision or Institutional Pressure from the Environment? Presentation at Congrès de l’académie de l’entrepreneuriat et de l’innovation, October 22-25, Fribourg/Switzerland.

Schu, M.; Morschett, D. (2013): Establishment of Online Shops by SME Retailers and Distributors – A Rational Decision or Institutional Pressure? Presentation at the EAERCD Conference, July 3-5, Valencia/Spain.

Beiträge in Praxis-Zeitschriften sowie weitere Publikationen

Schu, M. (2018): Wie Onlinehändler ihre Auslandsmärkte wählen, in: Etailment (Hrsg.) (2018): Whitepaper Internationalisierung, März 2018.

Schu, M. (2018): Wie Onlinehändler ihre Auslandsmärkte wählen, Etailment, Februar 2018.

Bohli, D.; Schu, M. (2013): Cross-Channel Free Riding – Auswirkungen und Handlungsmöglichkeiten, Retailing & Consumer Goods Marketing, Dezember 2013.

Morschett, D.; Schu, M. (2013): Immer mehr Verbundgruppen nehmen Online-Handel auf, Retailing & Consumer Goods Marketing, Mai 2013.

Morschett, D.; Schu, M. (2011): Cross-Channel-Retailing – Eine prozessorientierte Betrachtung, Retailing & Consumer Goods Marketing, Juni 2011.

Morschett, D.; Schu, M. (2011): Internationalisierung des Online-Handels – Strategien zum Eintritt in ausländische Märkte, Retailing & Consumer Goods Marketing, Juni 2011.